We have spent £22,000 on link building across two agencies in 18 months. Our target keywords have barely moved. We cannot tell if link building is not working or if our agencies are not working.” That question is what led to an unusual arrangement: one client agreed to run four link building agency UK providers […]
Author: Pranav Bajaj
What 68% of Home Services Clients Discovered About Local Services Ads: The Verification Errors That Delay Approval by 6 WeeksWhat 68% of Home Services Clients Discovered About Local Services Ads: The Verification Errors That Delay Approval by 6 Weeks
My Local Services Ads application has been under review for 6 weeks. Google Support keeps telling me to wait. My competitor launched LSA last month and is appearing at the top of every relevant search.” Google’s own documentation puts average Local Services Ads verification at 3 to 4 weeks. A 6-week wait is not normal […]
The 12 Google Ads Contract Clauses That Signal You Will Lose Your Account When You Change AgenciesThe 12 Google Ads Contract Clauses That Signal You Will Lose Your Account When You Change Agencies
We left our previous agency and they told us the Google Ads account was theirs. Three years of campaign history, audience data, and conversion tracking was gone.” RankFast reviews the existing contract of nearly every prospect before onboarding, and the clauses that caused that exact outcome are almost always sitting in the last four pages, […]
Why Local PPC Clients Switch Agencies: A Review of 22 Mid-Campaign Audits and What We Found Every TimeWhy Local PPC Clients Switch Agencies: A Review of 22 Mid-Campaign Audits and What We Found Every Time
My local agency sends me a monthly report with good-looking numbers but my actual enquiries have not gone up in 9 months.” RankFast hears a version of this every time a local business owner requests a mid-campaign audit before deciding whether to switch local ppc agency providers. Across 22 of these audits, spanning different categories […]
Meta Advantage Plus Shopping vs Manual: We Ran Both Simultaneously for 8 Months Across 11 Ecommerce Clients. Here Is the Data.Meta Advantage Plus Shopping vs Manual: We Ran Both Simultaneously for 8 Months Across 11 Ecommerce Clients. Here Is the Data.
Our Meta agency switched all our campaigns to Advantage Plus without telling us. ROAS dropped from 4.1x to 2.6x and they said it was the creative. We do not believe them.” That complaint, or a version of it, is what led RankFast to run an 8-month controlled test: the same product catalogues, the same creative […]
The Real Estate Google Ads Buyer vs Seller Split: Why One Campaign Serving Both ICPs Destroys ROAS for BothThe Real Estate Google Ads Buyer vs Seller Split: Why One Campaign Serving Both ICPs Destroys ROAS for Both
Our Google Ads produce leads but half of them are renters or people just curious about home values. Our closing rate is 2 percent.” That is the painful sentence RankFast hears from almost every real estate account it inherits, and it is almost never a targeting problem in the way people assume. It is a […]
We Audited 47 Law Firm Google Ads Accounts. The Same Three Errors Appeared in 91% of Them.We Audited 47 Law Firm Google Ads Accounts. The Same Three Errors Appeared in 91% of Them.
A law firm partner opens the monthly report from their previous agency. Impressions are up. Clicks are up. Cost per click is holding steady. Then they check the client roster, and the number of signed cases coming from paid search has barely moved in eight months. This is what a law firm Google Ads management […]
FinTech SEO Agency: Navigating YMYL Content in Regulated IndustriesFinTech SEO Agency: Navigating YMYL Content in Regulated Industries
Most industries treat SEO as a visibility problem. In financial technology, it is also a trust problem, a compliance problem, and a content governance problem, all at once. The FinTech sector now comprises approximately 5,790 SaaS companies globally as of January 2025, competing for a user base that searches carefully before handing over financial data, […]
SEO for Dentists: Patient Acquisition Cost AnalysisSEO for Dentists: Patient Acquisition Cost Analysis
A new patient walks through your door after searching “dentist near me” on their phone. They booked without calling first. They had already read your reviews, checked your before-and-after photos, and decided you were the right practice before they ever spoke to your receptionist. That journey started with a Google search, and whether your practice […]
Enterprise SEO Company: Scaling SEO for 100K+ Page WebsitesEnterprise SEO Company: Scaling SEO for 100K+ Page Websites
Managing SEO for a large-scale website is fundamentally different from managing it for a small or mid-sized business. The tactics that work for a 50-page site actively fail at 100,000 pages. Crawl budget becomes critical. Duplicate content compounds. Architecture decisions affect thousands of pages simultaneously. A single template error can suppress rankings for an entire […]