
Meta Advantage Plus Shopping vs Manual: We Ran Both Simultaneously for 8 Months Across 11 Ecommerce Clients. Here Is the Data.
Our Meta agency switched all our campaigns to Advantage Plus without telling us. ROAS dropped from 4.1x to 2.6x and they said it was the creative. We do not believe them.” That complaint, or a version of it, is what led RankFast to run an 8-month controlled test: the same



