How RankFast took Taxd, a UK consumer-fintech tax platform, from a plateau of 300 clicks a month to record-breaking organic visibility.
70K clicks and 4.29 million impressions, driven as meta-tag & description optimization lifted clicks, impressions and CTR together.
organic visitor growth vs. the pre-engagement baseline.
Tax is seasonal, and revenue spikes hard around January filing season. Because Taxd is free to use, the strategy is simple: acquire as many users as possible year-round, get them onto the platform, and capture revenue when they file.
Chart shape is illustrative of the described January seasonality.
Previous SEO left Taxd with stagnant traffic, little work being done, and a real lack of technical capability.
After figure is the 16-month average (70K clicks).
A UK-based consumer fintech SaaS that simplifies tax returns, making Self Assessment effortless for people the traditional system overlooks.
A leading search-marketing agency specialising in driving organic growth for ambitious businesses: technical SEO, content, and compounding authority.
GoSimpleTax, TaxScouts, Ember and TaxCalc owned significant organic visibility, and the trust that comes with it.
Taxd deserved to be the go-to for UK expats and non-resident taxpayers, but that positioning wasn't landing.
Early organic momentum stalled. Higher rankings and a broader audience needed a strategic push.
Genuinely expert content: accessible, jargon-free, and engineered to rank.
Tax for UK expats and non-residents, rental & buy-to-let property, step-by-step Self Assessment, tax codes, and HMRC scam alerts.
Tools to determine tax residency status, estimate liabilities, and track deadlines, plus infographics that simplify complex concepts.
Targeting UK expat tax guide, Self-assessment software, UK tax codes, organised with clear headings for SEO.
Content stays current with the latest tax laws and HMRC guidelines, maintaining relevance, trust and rankings over time.
Taxd focused on releasing calculators; we delivered outlines, copy and FAQs. Every month new calculators shipped, growing brand awareness for every kind of tax and loan.
“A genuine partnership. RankFast fixed what was broken, then built the expert content engine that took us from a plateau to record organic visibility.”
A collaborative approach between the Taxd and RankFast teams was the key to success.
Ongoing benefits keep flowing from the assets created together, content that appreciates over time.
Go after competitor strategies, grow traffic, increase ROI, and sustain growth through SEO.
Let's talk about driving sustainable, compounding organic growth for your business.