/* ============================================================
   Self-hosted Mulish, the exact variable woff2 files that
   icici.bank.in itself loads from Google Fonts. Embedding them
   means the page renders in Mulish offline, with no CDN call.
   ICICI ships the roman cut only, no italic, so neither do we.
   ============================================================ */
@font-face{
  font-family:'Mulish'; font-style:normal; font-weight:200 1000; font-display:swap;
  src:url('../fonts/mulish-latin.woff2') format('woff2');
  unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;
}
@font-face{
  font-family:'Mulish'; font-style:normal; font-weight:200 1000; font-display:swap;
  src:url('../fonts/mulish-latin-ext.woff2') format('woff2');
  unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;
}
/* ============================================================
   ICICI Lombard x RankFast Digital, Case Study
   Palette and type sampled from icici.bank.in:
     Mulish site-wide; #EF6F1F orange, #115A3B deep green,
     #AD1F24 maroon, #20446C navy, #161616 ink on #F7F7F7.
   ============================================================ */

:root{
  /* ---- surfaces ---- */
  --bg:            #FFFFFF;
  --bg-2:          #F7F7F7;
  --bg-3:          #FDE9DD;   /* pale orange tint used on icici.bank.in */
  --bg-4:          #FFF6EE;

  /* ---- ink ---- */
  --ink:           #161616;
  --ink-2:         #393939;
  --ink-3:         #6B6B6B;   /* 5.3:1 on white, passes AA */

  /* ---- brand ---- */
  --accent:        #EF6F1F;   /* display, graphics, fills. 3:1, large text only */
  --accent-ink:    #B8500F;   /* 5.05:1, safe for small accent text */
  --accent-deep:   #CA5A12;
  --green:         #115A3B;   /* 8.3:1 */
  --maroon:        #AD1F24;
  --navy:          #20446C;

  --line:          rgba(22,22,22,.10);
  --line-2:        rgba(22,22,22,.22);

  /* ---- type ---- */
  --sans: 'Mulish', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
  --mono: 'Mulish', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;

  /* ---- space ---- */
  --s-1: 8px;  --s-2: 16px; --s-3: 24px; --s-4: 32px;
  --s-5: 48px; --s-6: 64px; --s-7: 96px; --s-8: 140px;

  /* ---- motion ---- */
  --e-out: cubic-bezier(.16,1,.3,1);
  --e-io:  cubic-bezier(.65,0,.35,1);

  --shell: 1280px;
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; -webkit-text-size-adjust:100%; }
body{
  margin:0; background:var(--bg); color:var(--ink);
  font-family:var(--sans); font-size:16px; line-height:1.6;
  font-weight:400; letter-spacing:normal;
  overflow-x:hidden; -webkit-font-smoothing:antialiased;
}
body.is-loading{ overflow:hidden; height:100vh; }
img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
ul,ol{ margin:0; padding:0; list-style:none; }
::selection{ background:var(--accent); color:#FFFFFF; }

:focus-visible{ outline:2px solid var(--accent-ink); outline-offset:3px; border-radius:4px; }

/* Animated numbers must inherit their headline's type, never a nearby label's.
   Label rules are scoped with `>` so they cannot reach a .count nested in <b>. */
.count{ font:inherit; letter-spacing:inherit; color:inherit; text-transform:none;
        font-variant-numeric:tabular-nums; }

/* Mulish has no monospace cut, so data labels get their character from
   uppercase + tracking instead of a second family. */
.lbl{ font-family:var(--mono); font-weight:700; letter-spacing:.16em; text-transform:uppercase; }

.shell{ width:min(100% - 40px, var(--shell)); margin-inline:auto; }

/* ============ PRELOADER ============ */
.loader{
  position:fixed; inset:0; z-index:999; background:var(--bg);
  display:grid; place-items:center;
  transition:transform .9s var(--e-out), opacity .5s ease .35s;
  /* Hard, JS-independent failsafe: a full-screen overlay must never be able
     to get permanently stuck. requestAnimationFrame can be throttled or
     skipped entirely in a backgrounded/inactive embed (an iframe that hasn't
     been focused yet, reduced-power mode, etc.), and app.js's own reveal
     chain leans on rAF. If that chain never completes for any reason, this
     pure-CSS animation still forces the overlay out of the way on its own
     clock, no script execution required. `.done` (added by JS) still wins
     if it arrives first, since it fires the same visual result sooner. */
  animation: forceReveal .01s linear 2.4s forwards;
}
@keyframes forceReveal{ to{ transform:translateY(-100%); opacity:0; pointer-events:none; } }
.loader.done{ transform:translateY(-100%); opacity:0; pointer-events:none; }
.loader__inner{ width:min(90vw,420px); text-align:center; }
.loader__label{
  font-weight:700; font-size:11px; letter-spacing:.24em;
  text-transform:uppercase; color:var(--ink-2); margin-bottom:var(--s-3);
}
.loader__label span{ color:var(--accent-ink); }
.loader__bar{ height:2px; background:var(--line); overflow:hidden; }
.loader__bar i{ display:block; height:100%; width:0%; background:var(--accent); }
.loader__pct{
  margin-top:var(--s-2); font-size:12px; font-weight:700;
  color:var(--ink-3); letter-spacing:.1em; font-variant-numeric:tabular-nums;
}
.loader__pct small{ opacity:.5; }

/* ============ GRAIN / CURSOR / SCROLLBAR ============ */
.grain{
  position:fixed; inset:-100%; z-index:900; pointer-events:none; opacity:.02;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  animation:grain 700ms steps(2) infinite;
}
@keyframes grain{ 0%{transform:translate(0,0)} 50%{transform:translate(-2%,1%)} 100%{transform:translate(1%,-1%)} }

.cursor{
  position:fixed; top:0; left:0; z-index:950; pointer-events:none;
  width:34px; height:34px; margin:-17px 0 0 -17px; border-radius:50%;
  border:1px solid var(--line-2);
  transition:width .3s var(--e-out), height .3s var(--e-out),
             margin .3s var(--e-out), background-color .3s var(--e-out),
             border-color .3s var(--e-out), opacity .3s ease;
  opacity:0;
}
.cursor.on{ opacity:1; }
.cursor span{
  position:absolute; inset:50%; width:4px; height:4px; margin:-2px 0 0 -2px;
  border-radius:50%; background:var(--accent); transition:opacity .25s ease;
}
.cursor.link{
  width:64px; height:64px; margin:-32px 0 0 -32px;
  background:rgba(239,111,31,.14); border-color:var(--accent);
}
.cursor.link span{ opacity:0; }

.scrollbar{
  position:fixed; top:0; left:0; right:0; height:3px; z-index:940;
  background:rgba(22,22,22,.06);
}
.scrollbar i{
  display:block; height:100%; width:0%;
  background:linear-gradient(90deg,var(--accent),var(--green));
}

/* ============ NAV ============ */
.nav{
  position:fixed; top:0; left:0; right:0; z-index:800;
  display:flex; align-items:center; justify-content:space-between; gap:var(--s-3);
  padding:16px max(20px,calc(50vw - var(--shell)/2));
  transition:background-color .4s ease, backdrop-filter .4s ease,
             border-color .4s ease, transform .5s var(--e-out);
  border-bottom:1px solid transparent;
}
.nav.stuck{
  background:rgba(255,255,255,.82); backdrop-filter:blur(14px) saturate(160%);
  border-bottom-color:var(--line);
}
.nav.hide{ transform:translateY(-104%); }
.nav:focus-within{ transform:none; }   /* never hide the nav from keyboard users */

.nav__brand{ display:flex; align-items:center; gap:9px; font-weight:700; font-size:18px; letter-spacing:-.014em; }
.nav__brand .mark{ color:var(--ink); }
.nav__links{ display:flex; gap:var(--s-4); }
.nav__links a{
  position:relative; font-size:14px; font-weight:600; color:var(--ink-2);
  transition:color .25s ease;
}
.nav__links a::after{
  content:''; position:absolute; left:0; bottom:-5px; height:2px; width:0;
  background:var(--accent); transition:width .35s var(--e-out);
}
.nav__links a:hover{ color:var(--ink); }
.nav__links a:hover::after{ width:100%; }
.nav__cta{
  font-size:13px; font-weight:700; padding:10px 18px; border-radius:100px;
  border:1.5px solid var(--ink); overflow:hidden; position:relative;
  transition:color .3s ease, border-color .3s ease;
}
.nav__cta span{ position:relative; z-index:1; }
.nav__cta::before{
  content:''; position:absolute; inset:0; background:var(--accent);
  transform:translateY(101%); transition:transform .4s var(--e-out);
}
.nav__cta:hover{ border-color:var(--accent); }
.nav__cta:hover::before{ transform:translateY(0); }

/* ============ HERO ============ */
.hero{ position:relative; min-height:100svh; display:flex; align-items:flex-end; padding-bottom:var(--s-7); overflow:hidden; background:var(--bg-4); }
.hero__canvas{ position:absolute; inset:0; width:100%; height:100%; }
.hero__veil{
  position:absolute; inset:0;
  background:
    radial-gradient(85% 55% at 78% 20%, rgba(239,111,31,.20), transparent 62%),
    linear-gradient(180deg, rgba(255,255,255,.86) 0%, rgba(255,255,255,.42) 40%, rgba(255,255,255,.97) 100%);
}
.hero__inner{ position:relative; z-index:2; padding-top:var(--s-8); }

.hero__eyebrow{
  display:inline-flex; align-items:center; gap:10px; font-weight:700;
  font-size:11px; letter-spacing:.2em; text-transform:uppercase; color:var(--ink-2);
  border:1.5px solid var(--line-2); border-radius:100px; padding:8px 16px; margin-bottom:var(--s-4);
  background:rgba(255,255,255,.6);
}
.hero__eyebrow .dot{
  width:7px; height:7px; border-radius:50%; background:var(--accent);
  box-shadow:0 0 0 0 rgba(239,111,31,.6); animation:pulse 2.4s infinite;
}
@keyframes pulse{
  0%{ box-shadow:0 0 0 0 rgba(239,111,31,.55) }
  70%{ box-shadow:0 0 0 12px rgba(239,111,31,0) }
  100%{ box-shadow:0 0 0 0 rgba(239,111,31,0) }
}

.hero__title{
  margin:0 0 var(--s-4); font-weight:700; letter-spacing:-.02em;
  font-size:clamp(2.5rem, 7vw, 6.2rem); line-height:1;
  max-width:16ch;
}
/* padding + negative margin grow the clip box so descenders are not sheared */
.hero__title .line{ display:block; overflow:hidden; padding:.02em .08em .1em; margin:0 -.08em -.1em; }
.hero__title .w{
  display:inline-block; transform:translateY(110%);
  transition:transform 1s var(--e-out);
}
.hero.ready .hero__title .w{ transform:translateY(0); }
.hero__title .hl{ color:var(--accent-deep); }
.hero__title .ser{ color:var(--green); }

.hero__sub{ max-width:60ch; color:var(--ink-2); font-size:clamp(1rem,1.25vw,1.15rem); margin:0 0 var(--s-5); }
.hero__sub b{ color:var(--ink); font-weight:700; }

.hero__meta{ display:grid; grid-template-columns:repeat(4,1fr); gap:var(--s-3); border-top:2px solid var(--ink); padding-top:var(--s-3); }
.meta span{ display:block; font-size:10px; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--ink-3); margin-bottom:6px; }
.meta b{ font-weight:700; font-size:14px; letter-spacing:-.01em; }

.hero__scroll{
  position:absolute; right:max(20px,calc(50vw - var(--shell)/2)); bottom:var(--s-6);
  z-index:2; display:flex; flex-direction:column; align-items:center; gap:10px;
  font-size:10px; font-weight:700; letter-spacing:.2em; text-transform:uppercase; color:var(--ink-3);
}
.hero__scroll i{ width:2px; height:52px; background:linear-gradient(var(--accent),transparent); animation:drop 2s var(--e-io) infinite; transform-origin:top; }
@keyframes drop{ 0%{transform:scaleY(0)} 45%{transform:scaleY(1)} 100%{transform:scaleY(0); transform-origin:bottom} }

/* ============ MARQUEE ============ */
.marquee{
  border-block:1px solid var(--line); background:var(--ink);
  overflow:hidden; padding:18px 0; white-space:nowrap;
}
.marquee__track{ display:inline-flex; align-items:center; gap:var(--s-4); will-change:transform; }
.marquee__track span{
  font-size:12px; font-weight:700; letter-spacing:.16em;
  text-transform:uppercase; color:#FFFFFF;
}
.marquee__track i{ color:var(--accent); font-size:8px; font-style:normal; }

/* ============ SECTIONS ============ */
.section{ padding:var(--s-8) 0; position:relative; }
.section--alt{ background:var(--bg-2); border-block:1px solid var(--line); }

.tag{
  display:inline-block; font-size:11px; font-weight:700; letter-spacing:.2em;
  text-transform:uppercase; color:var(--accent-ink); margin-bottom:var(--s-3);
}
.h2{
  margin:0; font-weight:700; letter-spacing:-.018em; line-height:1.05;
  font-size:clamp(2rem,4.5vw,3.9rem); max-width:20ch;
}
.h2 .hl{ color:var(--accent-deep); }
.h2 .ser{ color:var(--green); }
.sechead{ margin-bottom:var(--s-7); max-width:900px; }
.sechead__sub{ margin:var(--s-3) 0 0; color:var(--ink-3); max-width:56ch; font-size:15px; }

.split{ display:grid; grid-template-columns:220px 1fr; gap:var(--s-6); }
.split__aside .tag{ position:sticky; top:110px; }

.prose p{ color:var(--ink-2); max-width:62ch; font-size:17px; margin:0 0 var(--s-3); }
.prose em{ color:var(--ink); font-style:normal; font-weight:700; }
.h2 + .prose{ margin-top:var(--s-4); }

/* ---- word-split heading reveal ---- */
.splitwords .sw{
  display:inline-block; overflow:hidden; vertical-align:bottom;
  padding:.02em .07em .1em; margin:0 -.07em -.1em;
}
.splitwords .sw > i{
  display:inline-block; font-style:inherit; transform:translateY(105%);
  transition:transform .85s var(--e-out);
}
.splitwords.in .sw > i{ transform:translateY(0); }

/* ---- generic reveal ---- */
.reveal-up{ opacity:0; transform:translateY(26px); transition:opacity .8s var(--e-out), transform .8s var(--e-out); }
.reveal-up.in{ opacity:1; transform:none; }

/* ============ TOPLINE ============ */
.topline{ padding:var(--s-7) 0; background:var(--bg); border-bottom:1px solid var(--line); }
.topline__grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:var(--s-2); }
.stat{ border-left:3px solid var(--accent); padding-left:var(--s-3); }
.stat__num{
  font-size:clamp(2.5rem,4.8vw,4.2rem); font-weight:700; letter-spacing:-.022em;
  line-height:1; display:flex; align-items:baseline; gap:2px;
}
.stat__num em{ font-style:normal; font-size:.42em; color:var(--accent-deep); letter-spacing:-.02em; }
.stat__label{ margin-top:12px; font-size:13px; color:var(--ink-3); font-weight:600; }
.stat__label s{ color:var(--ink-3); opacity:.65; margin-left:6px; font-weight:400; }

/* ============ BRIEF ============ */
.brief__cards{ display:grid; grid-template-columns:repeat(2,1fr); gap:var(--s-2); margin-top:var(--s-5); max-width:760px; }
.bcard{
  position:relative; border:1px solid var(--line); border-radius:14px; padding:var(--s-3);
  background:var(--bg-2); overflow:hidden;
  transition:border-color .35s ease, transform .5s var(--e-out), box-shadow .4s ease;
}
.bcard::before{
  content:''; position:absolute; inset:0;
  background:radial-gradient(60% 80% at 50% 0%, rgba(239,111,31,.16), transparent 70%);
  opacity:0; transition:opacity .4s ease;
}
.bcard:hover{ border-color:var(--accent); transform:translateY(-4px); box-shadow:0 18px 40px -28px rgba(22,22,22,.5); }
.bcard:hover::before{ opacity:1; }
.bcard > *{ position:relative; }
.bcard__k{ font-size:10px; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--ink-3); }
.bcard b{ display:block; font-size:22px; font-weight:700; letter-spacing:-.012em; margin:8px 0 6px; }
.bcard p{ margin:0; font-size:14px; color:var(--ink-2); }
.bcard .arrow{ display:block; margin-top:var(--s-2); font-size:11px; font-weight:700; color:var(--accent-ink); font-style:normal; letter-spacing:.04em; }

/* ============ CHALLENGES ============ */
.chal{ border-top:2px solid var(--ink); }
.chal__row{
  display:grid; grid-template-columns:80px 1fr 60px; align-items:start; gap:var(--s-3);
  padding:var(--s-4) 0; border-bottom:1px solid var(--line);
  opacity:0; transform:translateY(30px);
  transition:opacity .8s var(--e-out), transform .8s var(--e-out);
  position:relative;
}
.chal__row.in{ opacity:1; transform:none; }
.chal__row::after{
  content:''; position:absolute; left:0; bottom:-1px; height:2px; width:0;
  background:var(--accent); transition:width .6s var(--e-out);
}
.chal__row:hover::after{ width:100%; }
.chal__n{ font-size:13px; font-weight:700; color:var(--accent-ink); padding-top:6px; letter-spacing:.08em; }
.chal__body h3{ margin:0 0 8px; font-size:clamp(1.15rem,2vw,1.6rem); font-weight:700; letter-spacing:-.012em; }
.chal__body p{ margin:0; color:var(--ink-3); font-size:15px; max-width:70ch; }
.chal__ico{ font-size:22px; color:var(--ink-3); text-align:right; transition:color .3s ease, transform .5s var(--e-out); }
.chal__row:hover .chal__ico{ color:var(--accent); transform:translateX(-6px); }

/* ============ SEARCH UNIVERSE ============ */
.uni{ display:grid; grid-template-columns:1fr 1fr; gap:var(--s-6); align-items:center; }
.uni__viz{ position:relative; aspect-ratio:1; max-width:520px; margin-inline:auto; width:100%; }
.orbit{ width:100%; height:100%; }
.orbit .ring{ fill:none; stroke:var(--line-2); stroke-width:1; }
.orbit .node{ fill:var(--accent); }
.orbit .core{ fill:var(--ink); }
.orbit__spin{ transform-origin:230px 230px; }
.orbit__spin.s1{ animation:spin 26s linear infinite; }
.orbit__spin.s2{ animation:spin 44s linear infinite reverse; }
.orbit__spin.s3{ animation:spin 66s linear infinite; }
@keyframes spin{ to{ transform:rotate(360deg) } }
.uni__center{
  position:absolute; inset:0; display:flex; flex-direction:column;
  align-items:center; justify-content:center; text-align:center; pointer-events:none;
}
.uni__center b{ font-size:clamp(2rem,3.8vw,3.4rem); font-weight:700; letter-spacing:-.022em; line-height:1; }
.uni__center > span{ font-size:10px; font-weight:700; letter-spacing:.2em; text-transform:uppercase; color:var(--ink-3); margin-top:8px; }

.lead{ font-size:19px; color:var(--ink-2); margin:0 0 var(--s-4); max-width:56ch; }
.lead b{ color:var(--ink); font-weight:700; }
.uni__grid{ display:grid; grid-template-columns:repeat(2,1fr); gap:1px; background:var(--line); border:1px solid var(--line); }
.ufact{ background:var(--bg); padding:var(--s-3); }
.ufact b{ display:block; font-size:clamp(1.6rem,2.6vw,2.2rem); font-weight:700; letter-spacing:-.018em; }
.ufact > span{ font-size:12px; color:var(--ink-3); font-weight:600; }
.uni__pills{ display:flex; flex-wrap:wrap; gap:8px; margin-top:var(--s-3); }
.pill{
  font-size:12px; font-weight:700; color:var(--ink-2);
  border:1.5px solid var(--line-2); border-radius:100px; padding:7px 14px;
}
.pill em{ color:var(--accent-ink); font-style:normal; margin-left:6px; font-variant-numeric:tabular-nums; }

/* ============ APPROACH, sticky stack ============ */
.stack{ display:flex; flex-direction:column; gap:var(--s-3); }
.scard{
  position:sticky; top:calc(96px + var(--i) * 18px);
  background:var(--bg); border:1px solid var(--line); border-radius:18px;
  padding:var(--s-5); overflow:hidden;
  box-shadow:0 24px 60px -44px rgba(22,22,22,.55);
  transform:scale(var(--sc,1)); transform-origin:top center;
  transition:transform .5s var(--e-out), border-color .4s ease;
}
.scard::before{
  content:''; position:absolute; top:0; left:0; right:0; height:3px;
  background:linear-gradient(90deg,var(--accent),var(--green));
}
.scard__head{ display:flex; align-items:baseline; gap:var(--s-2); margin-bottom:var(--s-3); }
.scard__head span{ font-size:13px; font-weight:700; color:var(--accent-ink); letter-spacing:.1em; }
.scard__head h3{ margin:0; font-size:clamp(1.5rem,3vw,2.4rem); font-weight:700; letter-spacing:-.016em; }
.scard__body{ display:grid; grid-template-columns:1fr 220px; gap:var(--s-5); align-items:start; }
.scard__body ul li{
  position:relative; padding-left:22px; margin-bottom:12px; color:var(--ink-2); font-size:15.5px;
}
.scard__body ul li::before{
  content:''; position:absolute; left:0; top:.6em; width:10px; height:2px; background:var(--accent);
}
.scard__body ul li b{ color:var(--ink); font-weight:700; }
.scard__body ul li em{ color:var(--ink); font-style:normal; font-weight:700; }
.scard__kpi{ border-left:3px solid var(--accent); padding-left:var(--s-3); }
.scard__kpi b{ display:block; font-size:clamp(1.8rem,3vw,2.6rem); font-weight:700; letter-spacing:-.02em; color:var(--accent-deep); line-height:1; }
.scard__kpi > span{ font-size:12px; color:var(--ink-3); display:block; margin-top:8px; font-weight:600; }

/* ============ RANK TABLE ============ */
.rank-table{ border-top:2px solid var(--ink); }
.rank-head, .rank-row{
  display:grid; grid-template-columns:1.4fr .7fr 2.4fr .5fr .5fr;
  align-items:center; gap:var(--s-3); padding:var(--s-3) 0;
  border-bottom:1px solid var(--line);
}
.rank-head{
  font-size:10px; font-weight:700; letter-spacing:.16em;
  text-transform:uppercase; color:var(--ink-3); padding:14px 0;
}
.rank-row{ opacity:0; transform:translateY(24px); transition:opacity .7s var(--e-out), transform .7s var(--e-out); }
.rank-row.in{ opacity:1; transform:none; }
.rank-kw{ font-size:17px; font-weight:700; letter-spacing:-.02em; }
.rank-vol{ font-size:13px; color:var(--ink-3); font-variant-numeric:tabular-nums; font-weight:600; }
.rank-track{ position:relative; height:26px; display:block; }
.rank-track .tick{ position:absolute; left:0; right:0; top:50%; height:2px; background:var(--line); }
.rank-track .fill{
  position:absolute; left:0; top:50%; height:3px; width:0; transform:translateY(-50%);
  background:linear-gradient(90deg,rgba(239,111,31,.25),var(--accent));
  transition:width 1.5s var(--e-out);
}
.rank-row.in .rank-track .fill{ width:var(--w,90%); }
.rank-track .marker{
  position:absolute; top:50%; left:0; width:12px; height:12px; margin:-6px 0 0 -6px;
  border-radius:50%; background:var(--accent); box-shadow:0 0 0 4px rgba(239,111,31,.22);
  transition:left 1.5s var(--e-out);
}
.rank-row.in .rank-track .marker{ left:var(--w,90%); }
.rank-before{ font-size:14px; color:var(--ink-3); text-decoration:line-through; font-variant-numeric:tabular-nums; }
.rank-after{ font-size:19px; color:var(--green); font-weight:700; font-variant-numeric:tabular-nums; }

/* ============ LOCAL ============ */
.local__stats{ display:grid; grid-template-columns:repeat(3,1fr); gap:var(--s-3); margin-top:var(--s-5); max-width:700px; }
.lstat{ border-top:3px solid var(--accent); padding-top:var(--s-2); }
.lstat b{ display:block; font-size:clamp(1.8rem,3.2vw,2.8rem); font-weight:700; letter-spacing:-.022em; line-height:1; }
.lstat > span{ font-size:12.5px; color:var(--ink-3); display:block; margin-top:8px; font-weight:600; }
.citygrid{ display:grid; grid-template-columns:repeat(auto-fill,minmax(14px,1fr)); gap:9px; margin-top:var(--s-5); max-width:520px; }
.citygrid i{
  display:block; aspect-ratio:1; border-radius:50%; background:rgba(22,22,22,.14);
  transition:background-color .5s ease, transform .5s var(--e-out);
}
.citygrid i.lit{ background:var(--accent); transform:scale(1.25); }

/* ============ RESULTS ============ */
.growth{ display:grid; grid-template-columns:repeat(6,1fr); gap:1px; background:var(--line); border:1px solid var(--line); margin-bottom:var(--s-8); }
.gcard{ background:var(--bg); padding:var(--s-3); display:flex; flex-direction:column; }
.gbar{ height:120px; display:flex; align-items:flex-end; margin-bottom:var(--s-2); }
.gbar i{
  display:block; width:100%; height:0; border-radius:4px 4px 0 0;
  background:linear-gradient(180deg,var(--accent),rgba(239,111,31,.25));
  transition:height 1.2s var(--e-out);
}
.gcard.in .gbar i{ height:var(--h); }
.gcard b{ font-size:clamp(1.5rem,2.6vw,2.2rem); font-weight:700; letter-spacing:-.02em; line-height:1; }
.gcard > span{ font-size:12px; color:var(--ink-3); margin-top:8px; font-weight:600; }

.curve{ display:grid; grid-template-columns:.85fr 1.15fr; gap:var(--s-6); align-items:center; }
.curve__copy h3{ margin:0 0 var(--s-2); font-size:clamp(1.5rem,2.6vw,2rem); font-weight:700; letter-spacing:-.016em; }
.curve__copy p{ color:var(--ink-2); margin:0 0 var(--s-3); font-size:16.5px; }
.curve__copy p b{ color:var(--accent-ink); font-weight:700; }
.ticks li{ position:relative; padding-left:26px; margin-bottom:10px; font-size:15px; color:var(--ink-2); }
.ticks li::before{ content:'✓'; position:absolute; left:0; color:var(--green); font-size:14px; font-weight:700; }
.ticks li em{ color:var(--ink); font-style:normal; font-weight:700; }

.curve__viz{ position:relative; }
.curvesvg{ width:100%; height:300px; display:block; }
.curvesvg .grid line{ stroke:var(--line); stroke-width:1; }
.curvesvg .line{ stroke:var(--accent); stroke-width:3; stroke-linecap:round; }
.curvesvg .area{ opacity:0; transition:opacity .8s ease .6s; }
.curvesvg.in .area{ opacity:1; }
.curvesvg .dot{ fill:var(--green); opacity:0; transition:opacity .4s ease 1.6s; }
.curvesvg.in .dot{ opacity:1; animation:blip 2.4s ease-in-out 2s infinite; }
@keyframes blip{ 0%,100%{ r:5 } 50%{ r:7 } }
.curve__axis{
  display:flex; justify-content:space-between; margin-top:10px;
  font-size:10px; font-weight:700; letter-spacing:.16em;
  text-transform:uppercase; color:var(--ink-3);
}

/* ============ PROOF, search performance panel ============ */
.panel{
  border:1px solid var(--line); border-radius:18px; overflow:hidden; background:var(--bg);
  box-shadow:0 30px 70px -55px rgba(22,22,22,.7);
}
.panel__bar{
  display:flex; align-items:center; justify-content:space-between; gap:var(--s-2);
  padding:16px var(--s-3); border-bottom:1px solid var(--line); flex-wrap:wrap;
}
.panel__title{ font-weight:700; letter-spacing:-.02em; font-size:15px; }
.panel__range{ font-size:11px; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:var(--ink-3); }

.panel__tiles{ display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border-bottom:1px solid var(--line); }
.tile{ background:var(--bg); padding:var(--s-3); position:relative; }
.tile::before{ content:''; position:absolute; left:0; top:0; bottom:0; width:3px; background:var(--c); }
.tile > span{ display:block; font-size:10px; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--ink-3); margin-bottom:10px; }
.tile b{ font-size:clamp(1.7rem,3vw,2.6rem); font-weight:700; letter-spacing:-.022em; line-height:1; color:var(--c); }

.panel__chart{ padding:var(--s-3); }
.chart{ width:100%; height:260px; display:block; }
.chart__grid line{ stroke:var(--line); stroke-width:1; }
.chart__line{ stroke:var(--stroke); stroke-width:3; stroke-linecap:round; vector-effect:non-scaling-stroke; }
.chart__area{ opacity:0; transition:opacity .9s ease .5s; }
.chart.in .chart__area{ opacity:1; }
.panel__axis, .panel__legend{
  display:flex; font-size:10px; font-weight:700; letter-spacing:.14em;
  text-transform:uppercase; color:var(--ink-3);
}
.panel__axis{ justify-content:space-between; margin-top:12px; }
.panel__legend{ gap:var(--s-3); margin-top:14px; padding-top:14px; border-top:1px solid var(--line); }
.panel__legend span{ display:inline-flex; align-items:center; gap:8px; }
.panel__legend i{ width:16px; height:3px; border-radius:2px; }
.panel__note{ margin:14px 0 var(--s-6); font-size:12.5px; color:var(--ink-3); max-width:70ch; }

/* ============ PROOF, ranked result cards ============ */
.proof__grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:var(--s-3); }
.serp{
  display:flex; flex-direction:column; border:1px solid var(--line); border-radius:16px;
  background:var(--bg); overflow:hidden;
  transition:border-color .35s ease, transform .5s var(--e-out), box-shadow .4s ease;
}
.serp:hover{ border-color:var(--accent); transform:translateY(-5px); box-shadow:0 24px 50px -36px rgba(22,22,22,.6); }

.serp__q{
  display:flex; align-items:center; gap:10px; padding:13px 16px;
  border-bottom:1px solid var(--line); background:var(--bg-2);
}
.serp__q svg{ width:15px; height:15px; flex:none; fill:none; stroke:var(--ink-3); stroke-width:2; stroke-linecap:round; }
.serp__q > span{ font-size:13px; font-weight:700; color:var(--ink); flex:1; min-width:0;
  overflow:hidden; text-overflow:ellipsis; white-space:nowrap; }
.serp__q em{ font-style:normal; font-size:11px; font-weight:700; color:var(--accent-ink); flex:none; font-variant-numeric:tabular-nums; }
/* blinking caret, reads as a live query without imitating any search UI */
.serp__q > span::after{
  content:''; display:inline-block; width:2px; height:1em; margin-left:3px;
  background:var(--accent); vertical-align:-.15em; animation:caret 1.1s steps(1) infinite;
}
@keyframes caret{ 0%,49%{opacity:1} 50%,100%{opacity:0} }

.serp__r{ padding:var(--s-3); flex:1; }
.serp__site{ display:flex; align-items:center; gap:10px; margin-bottom:12px; }
.serp__site i{
  width:28px; height:28px; flex:none; border-radius:50%; display:grid; place-items:center;
  background:var(--accent); color:#FFFFFF;
  font-size:10px; font-style:normal; font-weight:700; letter-spacing:.02em;
}
.serp__site b{ display:block; font-size:13px; font-weight:700; letter-spacing:-.01em; }
.serp__site > div > span{ display:block; font-size:11px; color:var(--ink-3); font-weight:600; }
.serp__r h3{
  margin:0 0 8px; font-size:17px; line-height:1.3; font-weight:700;
  letter-spacing:-.012em; color:var(--navy);
}
.serp__r p{ margin:0; font-size:13.5px; line-height:1.55; color:var(--ink-3); }
.serp__links{ display:flex; flex-wrap:wrap; gap:6px; margin-top:12px; }
.serp__links span{
  font-size:10.5px; font-weight:700; color:var(--ink-2);
  border:1px solid var(--line-2); border-radius:100px; padding:4px 10px;
}

.serp__rank{
  display:flex; align-items:center; justify-content:space-between;
  padding:12px 16px; border-top:1px solid var(--line); background:var(--bg-3);
}
.serp__rank > span{ font-size:10px; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--ink-3); }
.serp__rank b{
  font-size:17px; font-weight:700; color:var(--accent-ink); font-variant-numeric:tabular-nums;
  transform:scale(.6); opacity:0; transition:transform .6s var(--e-out) .35s, opacity .4s ease .35s;
}
.serp.in .serp__rank b{ transform:scale(1); opacity:1; }

.serp--note{ justify-content:space-between; padding:var(--s-3); background:var(--bg-2); }
.serp--note p{ margin:0 0 var(--s-3); color:var(--ink-2); font-size:15px; }
.serp--note b{ color:var(--accent-deep); font-size:clamp(1.6rem,2.6vw,2.2rem); font-weight:700; letter-spacing:-.02em; line-height:1; }
.serp--note b em{ display:block; margin-top:8px; font-style:normal;
  font-size:11px; font-weight:700; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-3); }

/* ============ CONCLUSION ============ */
.ccards{ display:grid; grid-template-columns:repeat(3,1fr); gap:var(--s-3); }
.ccard{
  border:1px solid var(--line); border-radius:16px; padding:var(--s-4);
  background:var(--bg-2);
  transition:border-color .35s ease, transform .5s var(--e-out), box-shadow .4s ease;
}
.ccard:hover{ border-color:var(--accent); transform:translateY(-5px); box-shadow:0 20px 44px -34px rgba(22,22,22,.55); }
.ccard__i{ display:block; font-size:24px; color:var(--accent); margin-bottom:var(--s-3); }
.ccard h3{ margin:0 0 10px; font-size:1.35rem; font-weight:700; letter-spacing:-.014em; }
.ccard p{ margin:0; color:var(--ink-2); font-size:15px; }

/* ============ CTA ============ */
.cta{ position:relative; padding:var(--s-8) 0; overflow:hidden; border-top:1px solid var(--line); background:var(--bg-4); }
.cta__canvas{ position:absolute; inset:0; width:100%; height:100%; opacity:.75; }
.cta__inner{ position:relative; z-index:2; text-align:center; display:flex; flex-direction:column; align-items:center; }
.cta__title{
  margin:0 0 var(--s-5); font-weight:700; letter-spacing:-.02em; line-height:1.04;
  font-size:clamp(2.2rem,5.4vw,4.4rem); max-width:18ch;
}
.cta__title .ser{ color:var(--green); }
.btn{
  display:inline-flex; align-items:center; gap:12px; padding:18px 34px; border-radius:100px;
  background:var(--accent); color:var(--ink); font-weight:700; font-size:17px; letter-spacing:-.01em;
  position:relative; overflow:hidden; will-change:transform;
  transition:transform .4s var(--e-out), box-shadow .4s ease;
  box-shadow:0 0 0 0 rgba(239,111,31,.35);
}
.btn:hover{ box-shadow:0 16px 44px -14px rgba(239,111,31,.75); }
.cta__people{ display:flex; gap:var(--s-5); margin-top:var(--s-5); flex-wrap:wrap; justify-content:center; }
.person{ text-align:center; }
.person b{ display:block; font-weight:700; font-size:15px; }
.person span{ font-size:13px; color:var(--ink-3); font-weight:600; font-variant-numeric:tabular-nums; }
.person:hover span{ color:var(--accent-ink); }

/* ============ FOOTER ============ */
.foot{ padding:var(--s-5) 0; background:var(--ink); color:#FFFFFF; }
.foot__inner{ display:flex; align-items:center; justify-content:space-between; gap:var(--s-3); flex-wrap:wrap; }
.foot__brand{ display:flex; align-items:center; gap:10px; font-size:15px; font-weight:700; letter-spacing:-.02em; }
.foot__brand .mark{ color:#FFFFFF; }
.foot__links{ display:flex; gap:var(--s-3); font-size:13.5px; font-weight:600; color:rgba(255,255,255,.72); }
.foot__links a{ transition:color .25s ease; }
.foot__links a:hover{ color:var(--accent); }
.foot__note{ font-size:10.5px; font-weight:700; letter-spacing:.14em; text-transform:uppercase; color:rgba(255,255,255,.5); }

/* ============ RESPONSIVE ============ */
@media (max-width:1080px){
  .uni{ grid-template-columns:1fr; }
  .growth{ grid-template-columns:repeat(3,1fr); }
  .curve{ grid-template-columns:1fr; }
  .scard__body{ grid-template-columns:1fr; gap:var(--s-3); }
  .scard__kpi{ border-left:0; border-top:3px solid var(--accent); padding:var(--s-2) 0 0; }
  .proof__grid{ grid-template-columns:repeat(2,1fr); }
  .panel__tiles{ grid-template-columns:repeat(2,1fr); }
}
@media (max-width:860px){
  :root{ --s-7:64px; --s-8:88px; }
  .nav__links{ display:none; }
  .split{ grid-template-columns:1fr; gap:var(--s-3); }
  .split__aside .tag{ position:static; }
  .hero__meta{ grid-template-columns:repeat(2,1fr); gap:var(--s-3); }
  .topline__grid{ grid-template-columns:repeat(2,1fr); gap:var(--s-4); }
  .brief__cards{ grid-template-columns:1fr; }
  .ccards{ grid-template-columns:1fr; }
  .rank-head{ display:none; }
  .rank-row{
    grid-template-columns:1fr auto; grid-template-areas:"kw after" "vol before" "track track";
    row-gap:8px;
  }
  .rank-kw{ grid-area:kw; } .rank-vol{ grid-area:vol; }
  .rank-track{ grid-area:track; } .rank-before{ grid-area:before; text-align:right; }
  .rank-after{ grid-area:after; text-align:right; }
  .scard{ position:static; padding:var(--s-3); }
  .cursor{ display:none; }
  .hero__scroll{ display:none; }
}
@media (max-width:600px){
  .growth{ grid-template-columns:repeat(2,1fr); }
  .proof__grid{ grid-template-columns:1fr; }
  .panel__tiles{ grid-template-columns:1fr; }
  .panel__axis span:nth-child(2),.panel__axis span:nth-child(3){ display:none; }
  .local__stats{ grid-template-columns:1fr; }
  .uni__grid{ grid-template-columns:1fr; }
  .chal__row{ grid-template-columns:44px 1fr; }
  .chal__ico{ display:none; }
  .foot__inner{ flex-direction:column; align-items:flex-start; }
}

/* ============ NO-JS FAILSAFE ============
   Every reveal starts hidden and is un-hidden by app.js. If the script
   fails to load or throws, the page must still be fully readable, so
   these rules restore the resting state when <html> never gets `.js`. */
html:not(.js) .loader{ display:none; }
html:not(.js) .cursor,
html:not(.js) .citygrid{ display:none; }
html:not(.js) .hero__title .w,
html:not(.js) .splitwords .sw > i{ transform:none; }
html:not(.js) .reveal-up,
html:not(.js) .chal__row,
html:not(.js) .rank-row{ opacity:1; transform:none; }
html:not(.js) .gbar i{ height:var(--h); }
html:not(.js) .curvesvg .area,
html:not(.js) .curvesvg .dot,
html:not(.js) .chart__area{ opacity:1; }
html:not(.js) .serp__rank b{ opacity:1; transform:none; }
html:not(.js) .rank-track .fill{ width:76%; }
html:not(.js) .rank-track .marker{ left:76%; }

/* ============ REDUCED MOTION ============ */
@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior:auto; }
  *,*::before,*::after{
    animation-duration:.001ms !important; animation-iteration-count:1 !important;
    transition-duration:.001ms !important;
  }
  .reveal-up,.chal__row,.rank-row,.serp__rank b{ opacity:1 !important; transform:none !important; }
  .serp__q > span::after{ display:none; }
  .hero__title .w,.splitwords .sw > i{ transform:none !important; }
  .grain{ display:none; }
  .hero__canvas,.cta__canvas{ opacity:.3; }
}