ICICI Lombard had the brand. It didn't have the rankings. Over 22 months we rebuilt the technical foundation, the content universe and the local footprint, and moved keywords worth 42.5 million monthly searches from page seven to position one.
ICICI Lombard offers health, motor, travel and corporate cover to millions of customers. But brand strength doesn't inherit rankings. For high-intent commercial terms like car insurance, health insurance plans, travel insurance, the pages either didn't exist or sat far outside the first three pages of Google.
RankFast was brought in to close that gap: build the missing search real estate, fix what was slowing the site down, and convert organic visibility into qualified leads.
Bajaj Allianz, HDFC Ergo, Tata AIG and SBI General were entrenched across every commercial keyword worth owning.
No dedicated, optimised pages existed for a large share of high-volume queries, so nothing for Google to rank in the first place.
Traffic that did arrive left quickly, a relevance and experience problem, not just an acquisition one.
Site speed, indexing and crawlability issues on an image-heavy, function-heavy platform were capping how far any content could travel.
Sessions were flat and lead conversion from organic needed a structural CRO push, not cosmetic tweaks.
We identified 8,535+ keywords carrying a combined 42,515,630 searches every month, spanning 8 service lines, 49 Indian cities and more than 100 sub-products. From hundreds of possible insurance categories we concentrated firepower on the 15 that mattered most.
Six flagship keywords, tracked from engagement start to December 2023.
ICICI Lombard had no local-targeted pages for its insurance services. We built state- and city-specific landing pages optimised for every step of the user journey, from car insurance Delhi, health insurance Mumbai, and 2,500 more like them.
Measured against the pre-engagement baseline. Performance window: December 2023 onwards.
Organic traffic grew 151%, bounce rate fell 12%, and travel & car insurance categories grew 70% through organic search alone.
Figures as reported in Google Search Console. Trend lines are a designed representation of the 12-month shape, not a pixel copy of the console UI.
Our travel insurance policy covers the expenses you incur on sudden illness, accident, emergency medical evacuation and emergency dental treatment.
Buy/Renew the best Car Insurance in Delhi & avail roadside assistance & other services at our 204 Cashless Garages in Delhi.
Affordable premiums, easy renewals and quick claim settlement are some of the key features of our private car package insurance policy.
USA Travel Insurance: Buy international travel insurance for United States. Get medical, bag loss and cancellation coverage & more.
Buy Health Policy with ICICI Lombard. Compare medical policies & get access to benefits like cashless hospitalization.
Local pages built across 49 cities now hold first-page positions throughout the motor and health categories.
+22%featured snippet visibilityA genuinely collaborative approach between the ICICI Lombard and RankFast teams was the single biggest driver of pace.
Every page, snippet and link created keeps working. ROI increases over time rather than resetting each quarter.
Sustain rankings, scale UX, expand keyword reach and keep pressing on competitor strategies for further share of voice.